Of course Facebook wants to monetize you more. It’s expected that Facebook will have 600m users and $1 billion in revenue at the end of the year.

Back-of-napkin math says that means they’re getting about $1.67 for you per year. Think about that.

All of the “value” the site provides, and they can’t even get $2 per year from advertisers for your account right now (averaged). Of course they’re turning off the privacy and turning up the sharing - there’s little way the current model is sustainable on the long term when they’ve raised $716 million in funding since most Venture Capital folks are looking for a major multiple (5x or 10x) payout.