It takes art. Our economy rewards artists, now more than any economy in history ever has. People who tell you that they don’t have any good ideas are selling themselves short. They don’t have ideas that are valued because they’re not investing in their art. People who tell you “I could paint that” are missing the point. The craft of the painting, the craft of writing that email, the craft of building that powerpoint presentation, THOSE are the easy parts. It’s the art and the insight and the bravery of value creation that are rewarded.